A soundbite or elevator pitch is a clear, concise and a well-practiced description of the benefit your company offers.
- Get to the point: Think of it as a news headline with key points – in other words, no longer than 60 seconds (+/- 150-225 words).
- Intrigue and passion: You might want to develop a tagline to intrigue your audience, something that captures the imagination. You can also use an analogy that is relatable. A good pitch makes the listener feel something, show your passion it is contagious.
- Solve their Problem: Explain how your unique solution fills a clear need/solves a problem. If you aren’t solving a problem or filling a specific need, you’re in for a tough sell. Avoid sounding like you have a solution in search of a problem.
- Speak in plain English: Describe your product or service and its benefits clearly and simply, not in abstractions. Bring it down to relatable analogies don’t use consultant-ese, techno babble or MBA-speak (even if your product is very complex). Time is of the essence.
- Question and tailor: Ask a few of questions make sure you’re targeting the right person with the right message. Tailor your pitch to the listeners needs, how you can solve their problem for them.
- Close with a call to action: Always end your pitch with a call to action, but remember that different audiences lead to a different call to action. If you’re actually in an elevator the call to action is often to set up a phone call or longer conversation, occasionally it is to continue the conversation. The pitch is normally to intrigue and open the door, not to make a sale on the spot.
- Be consistent: Ensure your sales people, managers and other key members of your organisation can also deliver your organisation’s soundbite pitch fluently. Nothing is worse than a fumbling, contradictory description of your organisation and products.
Get help from a professional to design your soundbite pitch or elevator pitch
If you really want to get your presentations right, consider hiring a professional presentation consultant to help. A professional can help you get perspective about what’s important, help you protect your brand and deliver a clear message. If you need help Perfecting your soundbite pitch or elevator pitch contact us today.
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