In a fast moving multimedia world a Communication audit ensures our communication is effective and clear.
The key elements of a Communication audit are:
- Clarifying your audience (internal and external)
- what they know about your business, service, product or organisation?
- what they want (and need) to know?
- are your vision and mission clear and congruently delivered?
- what form of communication they want (email, SMS, face to face, social media)
- How communications were handled in the past
- Strengths and weakness in your communications programmes
- Opportunities for improved communications (Technology and face to face)
- Clarify your current goals and objectives for communication
- How are your current Communication plans working?
- Are your messages clear and consistent?
- Do you have a coordinated brand identity?
- Are your messages clear and moving the relevant people to action?
- What communications have been most effective?
- What do (internal and external) customers think of your communications?
- Are your communications congruent with your strategic plans?
- What would make your communications more effective in the future?
- What opportunities are you missing?
A Communication audit shows areas of strength and areas to improve.
A Communication audit involves one-on-one interviews explore the following areas:
- Their understanding of the purpose of employee communications
- How they envisage ideal communication
- What they expect each employee to know about the organisation
- Communications strengths and weaknesses (including in the media)
- What they feel team members need/want to know about
The Communication examination process uses interviews that can be conducted in-person or over the phone and normally last from 30-40 minutes.
Contact us today for a Communication audit to ensure your organisation is effective and clear.
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